In April 2014, Sun Life Financial hosted a WAKE UP SUMMIT at Miami's Sun Life Stadium. This live webcast featured influential figures in the health care industry, commenting on a variety of topics like private exchanges, the Affordable Care Act, and Freakonomics. Yes, we got the Freakonomics guys.
To promote this event, we created a series of digital banners, e-blasts, and a microsite, sunlifesummit.com.
